Ignore the Stats

Every morning, I come in, sit down and check stats, analytics, bounce rates, time spent on sites, etc?

Why?

Validation?  Hubris?  Conversion Rates?

Does it matter if it was anything those things?

Have I changed my pattern for what I do?

Am I going to change my pattern for what I do?

So what does it serve?

Nada.

At this point, they are meaningless so why worry about it.  So I’m turning off that side of my brain, the ROI analytics and going with my gut.

Food for though in any venture, kick the noise to the curb and focus on what is important – Getting it Done!

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