There will be many great, memorable April Fools jokes today.
But what if instead of doing it as a joke you did it as an offering.
Free consultations on software problems.
Free product demos.
Free questions without a quote required today.
Free technical support on nagging issues.
Free developer support day.
Maybe April Fools doesn’t have to be about the joke, but instead about doing something that you normally wouldn’t do. What if you made it into something about your organization that your customers looked forward to each and every year? What if you turned the table on the concept and made it your own? You have the audience, everyone is waiting to see what people will do. Why not give it a try?
The fact that we think dreams are expensive is a fallacy of themselves but there it is, today only – and maybe whatever else you can think of – they are FREE! They are only expensive if you think it is work to get there.