The New Sales Funnel

The old sales funnel was designed to get as many qualified customers to the bottom of the stack as possible to reap the most sales.

They were all one sale, independent of one another.

The New Sales Funnel is still about getting leads and creating a business but now instead of a funnel, it’s a web of relationships, graphs, connectedness and trust where one interaction can yield a lead that might not work out but bring in more leads into the business as a result.

Instead of a funnel, I prefer to think of it as everyone having a handful of balloons not trying to squish through the funnel, but trying to pull them through the door, all fueled by your sincerity, honesty and trust in making a connection.

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