Make it Authentic

Whether it’s the new connection you are reaching out to.

The social media post to your customers.

The interview you are sitting in.

The request for more resources.

The push for more experiments.

Whatever the ask is.

Trim the superficial from it altogether, boil it down to what you are trying to achieve, start there and keep it as authentic as possible.

It might be as simple as – “I need help…”.

Now you’re getting somewhere.

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