Curators of Content

I’ve been interested in this term of Content Marketing for a bit – intrigued really. The term itself is pretty simple, it means the marketing of content written by other people, the promotion, and sharing of work via Social Media or some other function.

If you are writing content, you should share other people’s as much as you share your own.

This is a good way to give back to the community no doubt.

But when we are doing it with the expectation that – “I shared yours, now you share mine” – it feels a little different, a little dirty. You’re no longer sharing because you really liked someone’s work, you’re sharing because you need to keep your queue going, keep the followers up, keep the likes coming, keep it all recycling.

And at the end of the day, what have you gained?

You’ve lost some users and gained some, the net gain is a +/- of a 100 (or let’s say a thousand).

Share for your interests, passion and general interest because you have a reason, don’t share for the engagement, likes or numbers.

Believe in Your Sales

We spoke on this topic in one of our recent podcasts on Sniffing Markers – “Take Me To Your Leader” but I thought worth re-iterating here as it struck a chord with me that I’ve kept repeating to myself as I work with customers in more sales oriented scenarios.

“If you can believe in what you are selling, why should you feel guilt in talking to someone about it.”

Think about it, whatever you are really selling today, if you are really passion about it, you love it, it drives you and you believe there is a world out there that can benefit from the value and change that you can bring them – why should you feel guilty about reaching out to people to meet them and discuss what you are selling.

Sales are never easy, but wherever you are, think about this when you feel nervous the next time you are talking to someone – believe in who you are, what you are selling and the change that it can bring.

The New Sales Funnel

The old sales funnel was designed to get as many qualified customers to the bottom of the stack as possible to reap the most sales.

They were all one sale, independent of one another.

The New Sales Funnel is still about getting leads and creating a business but now instead of a funnel, it’s a web of relationships, graphs, connectedness and trust where one interaction can yield a lead that might not work out but bring in more leads into the business as a result.

Instead of a funnel, I prefer to think of it as everyone having a handful of balloons not trying to squish through the funnel, but trying to pull them through the door, all fueled by your sincerity, honesty and trust in making a connection.

The Authentic Sales Funnel

Sales Funnels – at any stage – are an idea of how much work you have in the pipe to keep you going.  You want to keep the initial entry into your funnel large as potential sales (leads) fall off.

Eventually – you hit a percentage of conversions from leads to customers.

But is your sales funnel authentic?

Is every lead focused around your niche?

Is every lead a customer you want to work with, you want to go after, you want to have repeat business with?

Is every lead the actual value of the engagement or some engrossed version of what you wish it would be?

Does every lead have the potential to raise your game and make you better or does it keep the status quo tagging along.

Defining an Authentic Sales Funnel isn’t hard, we separate what is of value to us from what isn’t, from there we have an Authentic Sales Funnel – focused around niche development, customer engagement and organizational growth.

Finding your Inner Sales

The days of having someone “do the sales” for you are over, we are all sales people now.

Selling our products.

Selling our services.

Selling our ideas.

Selling our innovation.

Selling our brand.

Selling our skills.

In this new market economy, we are all salespeople, selling our ideas to our manager, selling your skills to a future employer, selling your products to a neighbour down the street and the list will go on.

The difference today vs yesterday is the word “selling” – it’s not all for money and margins, it’s for recognition, self-confidence, quality of delivery, bonus features, brand stabilization and value added services.

Once you accept this is now your role in everything you do in how you interact with customers and clients, the conversation now becomes whether you believe in yourself enough to sell yourself.

And the answer is Yes.