Love the Life but not the Labour?

You don’t have to go far to read anything on the topic of starting your own company, working on your own, being the Army of two or three or four.

All the trials and tribulations you need to go through to make it work (not be a massive success), simply to make it work.

It’s not easy, never has been, never will be.

There are way too many articles out there to list them all on the subject.

Here’s what it takes;

  • Constantly living with the unknown and understanding that tomorrow could change your course.
  • Constantly putting yourself and your work out there to make a sale.
  • Navigating that fine line between success and failure and being okay with being in the middle.
  • Knowing that everything I just said can change tomorrow.

But if you can do all that and be happy that you can steer your own destiny, then love that life, but don’t do it for the hype.

The Weekend Test

That new idea you have.

That new product that will make you $$$.

That new process that will revolutionize the industry.

That book you’ve been plodding through for years.

Do you care enough about it to work on it during the weekend?

If so, go make it happen.

If not, it probably is not going to happen.

It’s not a question of workload and overtime, it’s a question of whether you love it that much to work on it when you have a day off.

That’s the Weekend Test.

I want an Easy Life

Great – start with the end goal in mind.

It’s not going to come to you on a silver platter.

Forget all the hype, all the articles that are promoting someone else over you, all the followers you don’t have and guest posts you are missing out on.

If you want it, go work for it, go make it happen.

That’s all.

(foot note: this post first started out as “Great – Go work for it. ¬†That is all” – it is that simple)

Do you really need to work to 2 AM to be Successful?

Ignoring everything there is on sleeping, what your body needs, how it can operate et al.

My only thoughts on this – we are all wired differently and can all handle less or more sleep.

Moving on.

Do you need to work every day to 2 AM to be successful?

My only answer is whether the work you are doing at 2 AM is still as useful as the work you were doing at 9 pm?

If so, then yes keep working till 2 AM and become successful.

If not, then yes stop working till 2 AM and become successful.

It’s not the time you are putting into the work that matters, but rather the work that you are putting into the time – if the quality isn’t where it needs to be than that should be your biggest concern and not what hours you are working till.

Find Your Niche

Are you more successful with 10 clients that you have a strong relationship with, understand their industry and can anticipate their needs based on current trends and forecasts?

Or are you more successful with 1000 clients that you have an okay relationship with, spread out across multiple industries where you are not an expert in any?

That’s the difference between having a niche and having a base – a niche is something that you wake-up and can feel the heartbeat of in every step you take, a base is solid but you need to probe more, ask more questions, spend more time trying to understand vs trying to help, resolve and move forward.

It’s not only a question for you but for your customers as well…

What do you want?

And what do they need?