Funnels are a numbers game. You start at the top where it is wide and get as much high-level interest as you can. The more the merrier, if it overflows, that’s perfect because the goal is to keep that top of the funnel full. Then it trickles down to the spout, you weed out what doesn’t matter until you get customers coming out the bottom. It’s a weird analogy because if you look at any…
Teasers are the sizzle on what is going to come next. Want to get your users excited. Give them a teaser, show them what is coming. If you are excited about it, so will they. If you show it as “the story I’m working on that you assigned”, they won’t be. That’s what teasers do, they make us excited, they create tension and anticipation for what is going to come next. The rest is on…
I’ve been having this happen with a client for the last few deliveries of software and all it’s derivatives… “Works on my machine.” “Works in DEV.” “Looks fine over here.” But it doesn’t, it never did, the problem was always there. Maybe your machine had the right CPU to get past that race condition or maybe that day when you did your test that spike in memory usage wasn’t your youtube video but your app…
I love doing demos, either attending or giving them. I’ve written so much on them in the past; Plan Your Demos The Day after the Demo The Art of the Demo Demos Gonna Break Software Sales Demo are a Thing Reading those titles, I could still come up with more content to write on demos. This is why I’m always surprised to hear that someone doesn’t want to give a demo. As a developer, the…
I wrote this presentation and published it on Slideshare a number of years ago. It was a fun look at the people, the personalities you need to make your team successful, and where leadership comes from. I did it around the time that the comic book movies were not as massive as they are today, but there are still few unknowns in there that might make you think. Here is the entire presentation – “How…