We should get it for free

I never heard that phrase until I became a developer – “We should get it for free.”

What does that even mean?

You mean by putting all this effort into creating something, where I’ve put blood, sweat and tears into it all, when something goes wrong… I should get it for free?

Or, because I coded this up so well, if we need to tweak something in there, we should get that part for free?

Or, because so and so is building XYZ, I don’t have to, so I get it for free?

None of those really, ring “free” to me, but perhaps it’s what we need to tell ourselves, to make continuing on the path worth the investment we’ve already put in.