The SWOT Analysis has been around for as long as I’ve been learning.
Strengths, Weaknesses, Opportunities, Threats
You can apply it to anything and everything – how do you fare internally vs what is coming your way externally?
We can apply it to our team, our company, our industry, continually looking inward and outward.
It’s a good tool to get information out into the open, but it only works when we take the next step – action.