If you’re stuck on what to do next, how long it’s going to take, whether it’s worth it to start, and on and on and on – all those great arguments that start with – “I can’t get enough done in that little bit of time…” Go to Google Timer, set it to 30 minutes, hide the browser, and work. After 5 minutes, you’ll forget it’s there. After 10 minutes, you’ll be frustrated you’re not…

It’s going to. Things will not go your way. Things will not work out. Things will go sideways. Your plans will falter. You have two options, Leave it be. Make new plans. New plans might falter too, but they are better than doing nothing.

There is no best ice cream. There is a favourite ice cream. There is my “Goto” ice cream. There is “I feel like this today” ice cream. There is “I can’t eat that” ice cream. There is “my only choice” ice cream. But there is no best, there never has been, there never will be.  Just like many other things, there is no best, but there are many other categories that you and your product…