When we have the glimmer of a new project in our minds we immediately think – Build, Build, Build.

When what we really need are people to help us – Think, Think, Think.

But thinking isn’t building.

It’s not as cool to have a few people thinking versus having a lot of people building.

It doesn’t sound at all like progress.

It sounds more like Empire Building – get lots of resources, throw them in a room, hope it all works out.

But it never does.

The best first step you can take with your new project is to Think about it first. Spend a few weeks on it and really think on it – is there a market, do people want this, do I know what we need to build, can I figure this out, and on and on.

Answer those tough questions of yourself first, before you start asking for others to do the same.


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