Is what customers rave about.
Is what your developers are proud of.
Is what your Sales Team shows first to prospective customers.
Is what your Leadership team talks about first at any presentation.
Is what drives your organization.
Is the foundation of your business.
So when it ships, the expectations from your users will always be that this is the most solid, well-thought out, cleanly designed, validated and automated piece of the product that they will use.
And if it’s not been given that level of attention,