This is the same as saying any of the following.
“We need to be marketing.”
“We need to be business.”
“We need to be coding.”
All this statement is, is a clear identification that you don’t know what the topic means, why you feel it and what your team needs.
Some better statements…
“We need to deliver software faster.”
“We need to bring our product managers closer into the fold.”
“We need to run test cases concurrently with development.”
The above statements identify the particular need that needs to be addressed and what direction the team should look at.