There is a very common myth that attending a meeting is work.
It’s not, it’s clicking an invite, listening to people talk and interjecting when you might have an opinion.
Now, if you were to run the meeting, well this is different – because then you are having to think about who needs to be there, who will contribute, what do you need to prepare, what should the focus be, where do you want people to think about when they leave, what messages matter and on and on.
Attending – you don’t need to do much.
Running – you are leading the show.
In a normal week, if all you are doing is attending meetings, the question then becomes what are you doing in between them to generate value.