Try a hashtag and get some retweets and likes.
Now what did the use of that wonderful hashtag get you?
You could write anything in the world and use that hashtag and get the same number of retweets, likes and engagements?
Your business/side hustle/portfolio/project isn’t driven by the number of followers, shares or likes that you get – it’s driven by what you do, when you need to do it.
