Don’t let your Never Shipped get too big; it will swallow you whole.
It doesn’t matter who uses it or who gets it, just that you shipped.
I once built a product, put it out there, and for months no one wanted it.
On the day I shut it down, a university called asking for a demo to use it.
You never know until you ship.
This is more than dipping your toe in the water; this is putting your whole foot in, this is wading into your waist.
And the water’s cold.
So most leave it to their toe.
Wade in.