The default tool doesn’t do what you need it to do.
It hasn’t been upgraded in 10 years, and now it’s not even a feature; it’s more like a hanger-on, and that’s about it.
You can mock up and build something that much better in 30 minutes.
You can give your users a better experience.
You can get them excited to use your tool.
That’s what building something better is about – getting people to see a new way of using something that they’ve been forced into for years and then wondering why they didn’t do this themselves in the first place.
That is a long sentence, or put another way – “huh, cool”.