If you’re always watching the latest weather forecast, you’ll never do anything.
It might rain, it could be a bit windy, the heat might be too much, or it could be freezing cold, filled with snow and hail.
Or it could be fine for what you are doing, and you can work around it.
The same goes for forecasted profits and income, yes, assuming today, everything stays the same, but if we change the date and time, we should still be doing well or badly.
But those are Big Ifs since no one can see the future.
Forecasts are ideas of what might happen based on assumptions of what is currently happening.
You can either wait for the forecast to be perfect (it won’t) or you can go and make your own, hoping for the best, preparing for the worst.
