For many years, I read articles about Basecamp and how they have been able to lead and champion remote work through a completely distributed team.
Then we all did it, and most of us failed.
And now many are being forced back to the office.
Being Remote is about delivering value, and if you’re not delivering value, well, you might as well come to the office so we can feel safe in the knowledge that we “hope” you’ll create some value here.
Sadly, this pulls down the people who were being most effective with being remote, getting the most work done, creating value, and doing more than they could if they came to the office.
Reward those who don’t need to be watched over to be remote; they’ve proven it and earned it.
