August 29, 2019
What are your Goals?
Which should always be followed by – “Why are you doing it?” If you can’t answer why are you doing it to something you are trying to achieve. You will never achieve it. Time to find a new goal.
Articles for category: Delivery
August 27, 2019
First Day, New Project
Start slow. Yes, they need you. Yes, they need your help. Yes, they need your experience. But you know nothing about the project. You know nothing about the people. You know nothing about the history, the context or the goals of what is trying to be achieved. You know nothing about what people have been through and what they need. You might have been hired to do X but what people need on the project is Y. Be flexible, be understanding, start slow, learn, present, ask questions – when you know the landscape, then deliver. As with any new team,
August 26, 2019
The Definitive Training Cost
Udemy always has a 80% off sale, amazing courses, 40 hours in content, are $12. Week long conferences are $2,400 and are a firehose of information coming at you. Courses such as Seth Godin’s altMBA are $3,850 for an immersive, group-based learning experience over six weeks. Week long, on-site courses are $7,500 (depending on the topic). Pluralsight subscriptions are $500 / year. MBAs are somewhere above $40,000+ for the program. Everyone sets their own cost, but the value, what you get out of it, what use it is to you can only be decided by you. The additional cost to
August 23, 2019
Integration, Integration, Integration, Integration
Need a reason to tell a customer why they need your product? Tell them what it integrates with. Tell them what they don’t have to throw out. No one wants to get rid of what they just spent five figures the year before on. Yes sunk costs are important to consider, but you can ease the blow by highlighting how your product can integrate with many others and not require their investment be thrown out. Businesses are built around this – Zapier, Flow and yes SLACK – SLACK is succeeding because of it’s level of integrations with other applications. If
August 22, 2019
The Gold Feature
If your product doesn’t have a Gold Feature, you don’t have a product. The Gold Feature is what sells your product. It’s the feature that customers talk about. It’s what gets customers paying each month and renewing each year. It’s what gets them talking on social media about what you are doing and how you are doing it. Before you launch, make sure you know what your Gold Feature is, because it’s the one you’re going to be talking about at pitches and customer demos to get them excited, on board and ready to buy.