The Gold Feature


If your product doesn’t have a Gold Feature, you don’t have a product.

The Gold Feature is what sells your product.

It’s the feature that customers talk about.

It’s what gets customers paying each month and renewing each year.

It’s what gets them talking on social media about what you are doing and how you are doing it.

Before you launch, make sure you know what your Gold Feature is, because it’s the one you’re going to be talking about at pitches and customer demos to get them excited, on board and ready to buy.

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Greg Thomas

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