Articles for category: Delivery

October 28, 2016

Greg Thomas

The Critic and the Cobbler

The Cobbler works at his craft, taking on all the activities required to build a really great shoe. When complete they know it inside and out and can talk enthusiastically about what they’ve created for hours and days on end. They are not simply satisfied with the act of having been completed in creating a shoe, but in creating a unique shoe for someone to use. The imperfections in the craft are what make it attractive, functional and distinct from everything else in the marketplace. The investment of time is not of concern because the Cobbler isn’t a factory, they

October 17, 2016

Greg Thomas

How to Measure a Great Resource

Step 1: Take a Task that you know has a number of steps to it – let’s say 12. Step 2: Get them started on Step 1. Step 3: Wait. Step 4: Gauge where they came back and asked for help – what step were they on? Where did they get stuck? What did they do with the information you shared with them? It’s not about you helping out at Step 1 and ignoring them until they reach Step 12. It’s about figuring out how they go about getting from Step 1 to Step n (where n is how far

October 14, 2016

Greg Thomas

Don’t be Driven by External Factors

It’s easy to become seduced by the stats, page views and followers of our work. How many comments did we generate? How many leads were created? What was the conversion rate? How many followers did we garner from that last campaign? These are the External Factors – the factors we have no control over, the factors we can only influence but not control – despite our ongoing efforts. But the Internal Factors – the feeling of accomplishment, of putting our best work out there, of doing something different when we know the tried and true will “do the job” and

October 11, 2016

Greg Thomas

Accepting the Solution is the easy part

Understanding the solution… Learning the solution… Breaking the solution… That’s the hard part, because now it’s more than blanket acceptance, now it’s learning, growing, questioning, evolving. The worst answer in a newly implemented solution when it breaks. “I don’t know, I never looked into it” Don’t accept the solution, break it down, figure it out, own it, make it yours. Only then should you deploy it.

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