December 6, 2017
Balancing Words and Actions
Words like Sustainable, Stable and Consistent have been switched out in favour of words like Disruption, Immediate and Catalyst. Ask anyone starting a new company as to which ones they want to be associated with and they will immediately state the latter. Ask anyone 3 – 4 years into running a company what words they value more and they’d say the former. The truth is you need them all. If you are constantly disrupting the marketplace people will see you as uncommitted, unsure and without direction. If you don’t release until every last bug is fixed, people will see you