Articles for category: Drive

July 11, 2024

Greg Thomas

When the Plan Falters

It’s going to. Things will not go your way. Things will not work out. Things will go sideways. Your plans will falter. You have two options, Leave it be. Make new plans. New plans might falter too, but they are better than doing nothing.

July 8, 2024

Greg Thomas

The Best Ice Cream

There is no best ice cream. There is a favourite ice cream. There is my “Goto” ice cream. There is “I feel like this today” ice cream. There is “I can’t eat that” ice cream. There is “my only choice” ice cream. But there is no best, there never has been, there never will be.  Just like many other things, there is no best, but there are many other categories that you and your product could fit in.

The Finishing Touches

I like building the foundations, I can make them as durable and resilient as possible.  I can build all the hooks and failsafes that no one cares to look for but are happy they are there. The finishing touches are another matter, they slow me down, and cause me to question myself and everything I’m doing. Because I’m no longer thinking about what I want it to look like, but what others might want it to look like, or act, or feel, or interact with. We forget about the finishing touches when it comes to conversations, texts, meetings – we