Articles for category: Initiative

March 24, 2022

Greg Thomas

Better Marker Boards

I don’t want pretty boxes. I don’t want the connection to file shares. I don’t want auto-syncing to different apps across every phone. I want a marker board, online, that lets me draw out ideas, throw the virtual marker to someone else where they can very easily wipe over everything, draw over everything, make a mess of what we are doing and then look at what we’ve created. I want it to somehow mimic how we used to walk into an office and see it as we walked to our desks and sat down, pondering what we wrote before. That’s

March 18, 2022

Greg Thomas

Finishing Up

When you leave, you finish strong. You bring the end game. You leave no doubt who they are losing and what your potential is. You let them know they had the best and the brightest and they made the wrong trade. This isn’t about showing off or lording it over them. This is about doing what you have always done – driving to the problem, taking the initiative, and leading the way.

March 12, 2022

Greg Thomas

How to Break your Funnel

Funnels are a numbers game.  You start at the top where it is wide and get as much high-level interest as you can.  The more the merrier, if it overflows, that’s perfect because the goal is to keep that top of the funnel full. Then it trickles down to the spout, you weed out what doesn’t matter until you get customers coming out the bottom. It’s a weird analogy because if you look at any funnel, as long as you don’t overflow it, everything goes down the funnel – all the water will eventually go down the spout. If you

March 11, 2022

Greg Thomas

The Teaser

Teasers are the sizzle on what is going to come next. Want to get your users excited. Give them a teaser, show them what is coming. If you are excited about it, so will they. If you show it as “the story I’m working on that you assigned”, they won’t be. That’s what teasers do, they make us excited, they create tension and anticipation for what is going to come next. The rest is on you.

March 10, 2022

Greg Thomas

Works on My Machine

I’ve been having this happen with a client for the last few deliveries of software and all it’s derivatives… “Works on my machine.” “Works in DEV.” “Looks fine over here.” But it doesn’t, it never did, the problem was always there.  Maybe your machine had the right CPU to get past that race condition or maybe that day when you did your test that spike in memory usage wasn’t your youtube video but your app itself. Works on My Machine is a challenge to figure out what went wrong with your code and not be satisfied with a Gremlin lurking

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