October 19, 2016
Do you work for the Cycle or for the Customer?
There is a big difference. If you work for the Cycle – billing cycles are incredibly important, who does what, when, how – what estimates are provided, how did you measure up, etc. Is perpetual new client business your goal? Are leads measured by their quantity or quality? Predictability is the key metric for growth and delivery. If you work for the Customer – how did they receive the project, what was their overall sentiment before billed, what was the end result for the company is what matters. Is repeat business the only measurement? Where does your success come from?