Blog

October 20, 2016

Greg Thomas

Don’t let the Bad stop you from doing the Great

I’ve taken to watching artists drawing as of late. It is absolutely mesmerizing to watch someone who is waaaaay better at something then you and watch them perform. You learn so much in their approach and whatever that “something” is you’ll generally start to see a common trend in what they are saying and doing. They are never looking at what they are doing, they are looking ahead, talking about the next step while they are doing the current one. Whether it’s coding, skating, swinging a bat, drawing, writing, etc. They are already compiling in their head, turning backwards, running

October 19, 2016

Greg Thomas

Do you work for the Cycle or for the Customer?

There is a big difference. If you work for the Cycle – billing cycles are incredibly important, who does what, when, how – what estimates are provided, how did you measure up, etc. Is perpetual new client business your goal? Are leads measured by their quantity or quality? Predictability is the key metric for growth and delivery. If you work for the Customer – how did they receive the project, what was their overall sentiment before billed, what was the end result for the company is what matters. Is repeat business the only measurement? Where does your success come from?

October 18, 2016

Greg Thomas

You Don’t Need to “Sell It” to Them

Want to get people to buy into your idea? Give them a piece of it. Incorporate their suggestions. Listen to them before you speak. Follow-up to their suggestions with questions. Bring them onto the team. Step back and let them run with it. In short – Make them a part of the solution. When people are a part of something, whether it’s 2 or 100 people, they become part of that something, and they want to see it turn into something bigger than themselves and the team. There is no selling here, only becoming part of something bigger.

October 17, 2016

Greg Thomas

How to Measure a Great Resource

Step 1: Take a Task that you know has a number of steps to it – let’s say 12. Step 2: Get them started on Step 1. Step 3: Wait. Step 4: Gauge where they came back and asked for help – what step were they on? Where did they get stuck? What did they do with the information you shared with them? It’s not about you helping out at Step 1 and ignoring them until they reach Step 12. It’s about figuring out how they go about getting from Step 1 to Step n (where n is how far

October 14, 2016

Greg Thomas

Don’t be Driven by External Factors

It’s easy to become seduced by the stats, page views and followers of our work. How many comments did we generate? How many leads were created? What was the conversion rate? How many followers did we garner from that last campaign? These are the External Factors – the factors we have no control over, the factors we can only influence but not control – despite our ongoing efforts. But the Internal Factors – the feeling of accomplishment, of putting our best work out there, of doing something different when we know the tried and true will “do the job” and