I’ve written about this before, but it always bears mentioning again.

Refocusing your efforts isn’t a once year activity, it’s a twice a month, every other month, every month, every week and today activity that you are always working on and working towards.

You don’t get better by refocusing on a predefined schedule waiting for “Refocus” day to arrive, you get better by constantly looking at what you do and figuring out what and how you can do it better.

Scheduling Refocus time, waiting for it to happen, to arrive, is easy, simple and without any emotion.

Doing it all day, every day, when you wake up and realize it’s not coming and are willing to jump in with both feet and make it happen?

That’s something altogether different and amazing.

Trusting Code More than People

Do you trust the code or your people?

When you trust the code

  • you hope it doesn’t break when you ship.
  • you know when it breaks, the customer logs a support case and you ask for logs.
  • it ships when someone pushes it out the door.

When you trust the people

  • you know if it does break, your team will be there to fix it.
  • when the customer has an issue, the team will ask how they are using it and what the customer is trying to do before looking at the code
  • the team ships the product when it’s ready to go.

Trusting Code is good, trusting people is better.

Curators of Content

I’ve been interested in this term of Content Marketing for a bit – intrigued really. The term itself is pretty simple, it means the marketing of content written by other people, the promotion, and sharing of work via Social Media or some other function.

If you are writing content, you should share other people’s as much as you share your own.

This is a good way to give back to the community no doubt.

But when we are doing it with the expectation that – “I shared yours, now you share mine” – it feels a little different, a little dirty. You’re no longer sharing because you really liked someone’s work, you’re sharing because you need to keep your queue going, keep the followers up, keep the likes coming, keep it all recycling.

And at the end of the day, what have you gained?

You’ve lost some users and gained some, the net gain is a +/- of a 100 (or let’s say a thousand).

Share for your interests, passion and general interest because you have a reason, don’t share for the engagement, likes or numbers.

The Final Hack

If you were to measure the amount of hacks shipping in the latest release of your product by the date they were created. You would probably see a hockey-stick style graph.

Up until that moment, you’ve done everything right, laid the foundation, put in the effort, plowed through your grunt work – making gains all day every day.

But now the end is in sight and everyone is getting excited or worried about what is going to happen next.

Excited because they are finally going to be done.

Worried because will it work and will customers like it.

It’s the perfect storm of hacks.

“That’ll take too long we’re almost done, do it as dirty as possible.”

“The customer now wants these five things, how can we give them three and call it five.”

“We’ll patch again tomorrow.”

It’s tempting to be seduced by the hacks as you push to get it done.

But in the end, it’s the decision that yields debt for years, confusion and a messy release.

Your final release shouldn’t crawl past the finish line encumbered by hacks and patches, it should leap over the ribbon ready to save the world.

When presented with a list of hacks there are only two options – push out the release, push out the work.

Both are unpopular calls that no one wants to make.

But that’s why we have you to lead the way.


Do you Trust your Team?

Then how do you expect to work together?

If you can’t trust the person beside you, in front of you or behind you to be there when you need them the most.

Then how can you lead them?

You can’t.

You need to know that when you ask for their help they will be there for you, or when the workload is too heavy they will all chip in to help or when it comes down to do their review they will know that you have their best interests at heart even when the news is sour.

You can’t do any of that without trusting your team.

And they can’t do the same if they don’t trust you to be there for them.