The Avengers was released to theatres on April 11, 2012.
It wasn’t until sometime in 2013/2014 it was available on Canadian Netflix.
The Avengers: Age of Ultron was released to theatres on May 1, 2015.
I just watched (again) on December 19, 2015 on Canadian Netflix.
It’s not on HBO (which costs $26/CDN a month).
It’s on PayPerView (which costs $5.99 to rent).
It’s on XBOX Live (which costs $5.99 to rent – if it is HD).
You can call it improved legal agreements, contract negotiations, trying to have something in place to compete with theatrical releases but you cannot discount the one inevitable truth – it is getting cheaper to view whatever you want, whenever you want.
I spend $8/month on Netflix, if you add up everything that we watched across the entire family, it probably cost me less than $.50 to go watch this movie, in the comfort of my own home, with bathroom breaks. At this rate, it is more expensive for me (and I don’t do this) go find a torrent, wait for the torrent to download, stream it to my TV and sit back and watch hoping the quality is there.
Netflix already broadcasts their own original content, very much in demand, and has a vault of previous viewed catalogs that you can watch whenever you want, wherever you want.
They need two things – showing original content from other networks the next day and live sports. After that, it’s Game, Set and Match.
All for $8/month – take note – that’s how you change an industry.