Whether it is your own idea or someone else’s – ask yourself these questions;
- What kind of thing (group, company, initiative) do you want this to be? Will you lead it? What will it take?
- What will be be your competitive advantage? Love this article by Seth Godin.
- What do you want this idea to be known for? Great quality, low cost, fast turnaround, etc.
- What do you care about most in furthering this idea? What is driving you to make this happen.
- How will you get people to buy-in and support you? Don’t say you don’t need anyone or anything, at some point you will need support.
- What do you need to do get to where you want to be? Lay it out, the ups and the downs, the sideways and the byways – be realistic but be passionate.
- How will you find, attract and keep your first customers? Blogs? Tweets? Trials? Discounts? Partners?
There are only a few, only a few that I can think of right now. If you are going to start something, really, really start something, beyond coming with the ideas, but make the break and start something – ask yourself. Better yet, forget the conversation in your head, write it down.