The Cobbler works at his craft, taking on all the activities required to build a really great shoe. When complete they know it inside and out and can talk enthusiastically about what they’ve created for hours and days on end. They are not simply satisfied with the act of having been completed in creating a shoe, but in creating a unique shoe for someone to use. The imperfections in the craft are what make it attractive, functional and distinct from everything else in the marketplace.
The investment of time is not of concern because the Cobbler isn’t a factory, they are an artist, with a craft, focussed on creating something incredible that will not only satisfy their customers but them as well. Their level of ownership in this endeavor is through the roof as is their love for what they are doing.
When shipped, delivered, purchased or handed off to the customer – they want to be there for the first time the customer tries it on and uses it. If they fall, fantastic, the Cobbler is there to tweak and give back to the customer so they can try again (and perhaps again). When success comes to the customer, they instantly appreciate and recognize the efforts of the Cobbler in what they have created for them.
And the Critic?
If you have all of the above, does it really matter what the critic thinks?
