If you are hoping to start something and only keep doing it by finding that one perfect customer that will pay all your bills, make all your dreams come true and never ask for customer support.

Then keep waiting.

This is the whale and so many people and companies are chasing it with the hope that once they get it, all problems will be solved.

You don’t, can’t build a company on a whale – you build it on the consistent action, customer service and trust that comes with working with each and every one of your customers.

If right now, today, you are chasing a whale, let them swim away and instead start focusing on all the opportunities thatĀ are right in front of you.

Want more? Check out my book Code Your Way Up – available as an eBook or Paperback on Amazon (CAN and US).Ā  I’m also the co-host of the Remotely Prepared podcast.

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