It motivates you.
It reminds you what you should be doing.
It makes you smile.
It provides a connection between you and everyone else looking at it.
Or perhaps it does nothing at all and you simply keep scrolling on by on your feed du jour.
Maybe you are sick and tired of quotes and all you want to do is turn them off, never to see them again.
But if something so small has the power to embolden, push, strengthen, empower and connect with you on such a profound level, in the span of 10 seconds perhaps the problem isn’t quite the message the quote is trying to deliver, perhaps the problem is that we are not executing on those emotions until we see the next one.