If you are not using LinkedIn Groups, not to worry, they ARE, still a thing.
In fact, I use them now, more than I ever did before, going so far as to create my own group focused around Software Driven Leadership for Technology Professionals.
If you have not been using LinkedIn Groups then I can only surmise you are not interested in;
- Expanding your network by meeting like-minded individuals sharing their work as much as yours.
- Receiving feedback on articles you post on LinkedIn.
- Engaging in respectful discussion on topics that matter to you.
- Receiving insight and alerts on topics you don’t have the time to research daily.
- Connect with people outside of your immediate network that are working on, have worked on and can help with your problems.
- Learning more about your field of specialty or pivoting into other fields and learning about them for free.
But if you are interested in all those things, than perhaps you should spend a little more investing in LinkedIn Groups and what they can do for you.
Some suggestions for success in using LinkedIn Groups;
- Don’t sign up for everything (you can’t), but make sure you cull your groups every now and again so you are not learning from the same ideas and topics – branch out and learn.
- Engage with people in the groups you have joined, recognize their contributions and yours.
- Don’t blind connect with people that are members, personalize your message and make that connection into something that will last.
- Don’t advertise the latest deals that you can offer.
That’s how it starts, from there it’s up to you, maybe not as flashy as Instagram and Snapchat, but always, continually useful.