Are you more successful with 10 clients that you have a strong relationship with, understand their industry and can anticipate their needs based on current trends and forecasts?
Or are you more successful with 1000 clients that you have an okay relationship with, spread out across multiple industries where you are not an expert in any?
That’s the difference between having a niche and having a base – a niche is something that you wake-up and can feel the heartbeat of in every step you take, a base is solid but you need to probe more, ask more questions, spend more time trying to understand vs trying to help, resolve and move forward.
It’s not only a question for you but for your customers as well…
What do you want?
And what do they need?