Want to win over some customers with a great promotion?
Give them a discount on your current product.
Really want to wow them, give it to them for free.
Nothing new there, nothing you haven’t heard of before.
But here’s where the onus on the company giving the discount or the item for free resides.
They must support that discounted or free item just as they would if the customer bought at the regular price.
If you can’t support the discounted or free item in the same way as the regular priced item, then don’t offer it.
The last thing you want is customers complaining that you are not true to your word.