I’ve been interested in this term of Content Marketing for a bit – intrigued really. The term itself is pretty simple, it means the marketing of content written by other people, the promotion, and sharing of work via Social Media or some other function.
If you are writing content, you should share other people’s as much as you share your own.
This is a good way to give back to the community no doubt.
But when we are doing it with the expectation that – “I shared yours, now you share mine” – it feels a little different, a little dirty. You’re no longer sharing because you really liked someone’s work, you’re sharing because you need to keep your queue going, keep the followers up, keep the likes coming, keep it all recycling.
And at the end of the day, what have you gained?
You’ve lost some users and gained some, the net gain is a +/- of a 100 (or let’s say a thousand).
Share for your interests, passion and general interest because you have a reason, don’t share for the engagement, likes or numbers.