Not sure why, but it drives me nuts.
Maybe it harkens back to the factory floor where someone is required to come in day after day to accomplish a certain task.
They do that task and that’s all they do.
We live in a multitude of economies now – connected, community, shared, creative – (the list goes on and on).
We have different types of sales, marketing and development to round things out.
But we have yet to evolve the term that defines so many of us and what we do.
Is there another term that can be used to apply to all (i.e., we can’t all be Googly Googlers)?
If it’s there, I’d love to hear it.