I still look at emails I want to unsubscribe from and go – “but if I unsubscribe, they’ll know I’m a real person, that I exist, maybe they won’t take me off their list”.

And when I do unsubscribe, I immediately get the email back that says – “It might take a week to remove you from our list”.  When I picture this, I think of my subscription being sent to headquarters in an envelope labeled “Unsubscribed” that has a stamp on it.  Someone must now open it with a letter cutter and then carefully pour over my request for inaccuracies to see if I can be unsubscribed.

And then finally they let me go, they approve my request and I am unsubscribed (which of course requires another letter to be sent back to where I initially unsubscribed from).

It’s funny because it doesn’t take that long, it’s only because we’ve dragged it out and we’re lazy.

Now imagine what your customers are thinking.

Want more? Check out my book Code Your Way Up – available as an eBook or Paperback on Amazon (CAN and US).  I’m also the co-host of the Remotely Prepared podcast.


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