October 24, 2018
Social Media Customer Tribes
I was speaking on a panel a few ago about Social Media in the Contact Centres and whilst preparing I realized the gravity of the situation as Social Media is encroaching on voice call volume in the Contact Centre. If you don’t know the difference between a Social Media Interaction and a Customer Call in a Contact Centre, here it is. Voice: Customer calls in, works with an agent to resolve their issue, maybe it goes well, maybe it goes sideways, but only the customer and the agent know. Social Media: Customer posts an inquiry, every other customer who has