You need to have a party to get new clients.
You need to bring in some food and drink and wow them with an impressive show.
You need to bring in industry people to hob knob with and chat about trends and directions.
You need to promote this event heavily and make sure people are coming.
Or you could put all that time and energy into doing the work.
Building the product.
Putting it out there.
Asking for feedback.
Assisting your customers with trial setups.
You could put the glitz and glamour aside and focus on doing the grunt work that isn’t very flashy, but is what your customers are asking for.