The first 10 seconds of your idea, your pitch, your description of it are the most important.
Not because of the content, not because of what it is.
But because of how you start.
I’ve listened to people talk about ideas that they are so excited about they have to start over again – but I’m hooked.
I’ve listened to people talk slowly and with purpose and draw me in – and I’m hooked.
So many approaches and the only one that doesn’t work is the one where you are holding your notes, reading off your deck or looking at your phone.
At that point I know it’s not your idea or worst, it is but you don’t believe it.
Ideas come from the heart, lead from there.