I received this exact email in my inbox a few months ago (formatting and content preserved).

Hi {{First Name}}.
I’m [My Name], a [College Name] student from [City]. In the past three years, I’ve helped my clients generate an additional $250,000 in revenue, and have worked for major brands across Canada and the United States through my web development agency, [COMPANY].

I came across your [INDUSTRY] site, and it hasn’t been updated since [YEAR]. Here’s a mock-up of what your site could look like: [Link to WordPress template in their niche, through a subdomain of mine]

Your new site will be mobile-responsive (it isn’t currently), and indexed correctly for Google search engines, which will improve your search ranking. Everything is completely customizable and will make your site stand out from the competition.

Do you want more customers? If so, I can help. Message me, let’s chat.

If you can’t find someone’s name, or company and from there figure out their industry and where their website is – I doubt you can help with anything else you might be selling.

(But I look forward to the personalized service I might be receiving).

Want more? Check out my book Code Your Way Up – available as an eBook or Paperback on Amazon (CAN and US).  I’m also the co-host of the Remotely Prepared podcast.


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