Whatever the event.
The anticipation is nie.
The mood is high.
Everyone is on high-alert.
You are trying to think logically, structurally, clearly but you can’t all the times.
The emotions and excitement are getting in your way.
Everyone is smiling and excited.
They don’t know what’s about to happen, but they know something will and they trust you, that it will be something great.
That’s how every release should feel.
That’s how you need to make every release feel.
That’s the goal.