So many posts are geared towards that one single format in title that can lead to an increase in metrics.
Take your message and cram it into that format.
Does it fit?
Doesn’t matter, because it needs to, if it gets watered down on the way out, it’s a problem with your content.
Writing content, consuming content, in different ways, is what makes it incredible – so if your work does fall into the format of “Top 5 things to do when..” because depending on the situation it can change dramatically and you want people to know what to do when things change dramatically what they need to do because that is the true secret sauce.
Than don’t write the “Do This, Get That” article, write what we need to hear from you.