February 18, 2021

Greg Thomas

When do the Bots take a Break?

We hear of people taking breaks but what about the Bots? When do they take a break? What if for one day, all the bots in the world took a break – call it the “Day of the Bots”? What would happen? What would the impact be on our email? What about our customer satisfaction in talking to someone? How many “followers” would we lose in a day? And what would we do next? What would change for you in a day? How would that affect your strategy and direction?

February 17, 2021

Greg Thomas

Do This, Get That

So many posts are geared towards that one single format in title that can lead to an increase in metrics. Take your message and cram it into that format. Does it fit? Doesn’t matter, because it needs to, if it gets watered down on the way out, it’s a problem with your content. Writing content, consuming content, in different ways, is what makes it incredible – so if your work does fall into the format of “Top 5 things to do when..” because depending on the situation it can change dramatically and you want people to know what to do

February 16, 2021

Greg Thomas

Talking to Audiences

If you’re demonstrating a feature, your audience wants to see the feature in action, not a PowerPoint presentation. If you’re talking about timelines, then don’t tear apart each individual user story, spending 10 minutes on the ins and outs of each one. If you’re talking about sales projections, show them forecasts and numbers, not word documents. Too often we know what our audience needs to see, but we aren’t willing to show it them because we want to show them “how much we know” which is the opposite of what we should be doing. If you show your audience what

February 15, 2021

Greg Thomas

Does Everyone Agree?

You’d be surprised, at the end of the meeting, how no one wants to hear this question. Because it’s quiet. And they don’t all agree. And they are at the point where it would be better to leave then to continue sorting out the issues of what would get them to the final answer. So no, everyone doesn’t agree and they might not get to that at point. But if you don’t ask that question at the end of a meeting that you’re running. If you don’t ensure that everyone is on the same page without voicing their opinions that

February 14, 2021

Greg Thomas

Hitting the Wall

Here’s the thing no one says about the Wall. We all hit it. All the time. Every day. In different ways then how everyone else hits it, at different activities, on different projects, with different people. There is not safety from not hitting the wall. At some point in your life, you will crash into the wall, slam hard into it via a slow-motion montage action movie shot. If you haven’t hit it, you have, you just didn’t give it a name, you got up and moved on. And that’s what you do when you hit the wall, you get