When it needs to get done.
When we needed it yesterday.
When the customer is asking for it.
When the project plan says it must be done.
Until you look at what you are doing, how you are doing it and where you need to go with it, it’s all imagined, it’s all an idea, it’s all a concept.
There is no rush, unless you make one.
And if you’re making one, the only people you are hurting is your team.