In case you are confused about what you are working on or the direction you are headed in there are two questions you should always be asking of yourself and your team.
What is the problem we are trying to solve?
How does the solution benefit the customer?
If you are always answering those questions with the customers interests in your mind, you are on the right path. Any missteps you make in between will be forgiven if you’re always, always clear on your direction formulating around those two questions.