Will always be your customer.
If you’re not approaching each project with them as a partnership, then you will only ever get half of the value from it could potentially be.
Don’t hide from them.
Don’t keep them out of the loop.
Don’t gang up on them to have a vote.
Bring them onto the team.
Invite them to the discussions.
Move the project forward faster with them, then without them.
They’re waiting.
