Not sure when this commercial aired, but I think when it did I had just started working in software and recognized the discussion immediately. I had been on the side where someone was proposing a great idea, it had all this potential with bells and whistles that would make you drool.
And then they said that we’d be doing the work or someone else would.
My heart sank immediately – the people that knew what we should be doing – we’re not going to do it – but they were going to tell us what we were doing wrong and what we should do to get it out, but they wouldn’t get in the trenches with us.
It was probably at that moment that I immediately place a higher value on the people that were willing to jump into the trench with you and help you dig vs the ones that would talk about how they were going to help you.
And the same goes for when I propose a solution to a problem.